Brown Bag Luncheon Workshops
The Lafayette Chamber is excited to host a new workshop series for Chamber Members, their guests and non-chamber members. This event is FREE! You are welcome to bring your own lunch. Please park along the street.
The Beginners Guide to Search Engine Optimization-SEO & Pay-Per-Click-PPC Advertising – Making Sure Your Website Shows Up When Potential Customers Are Searching
Did you know that there are over 40,000 Google search queries every second translating into 3.5 billion searches per day? Over 90 percent of all clicks come from page 1 of Google.
Lafayette and Orange County based Advertising Agency, Zip2Media, will be leading a Brown Bag Lunch Workshop on search engine optimization (SEO) and pay-per-click (PPC) marketing at the Lafayette Chamber of Commerce Office, on Wednesday, March 29, from noon-1pm. Lafayette Chamber member and Zip2Media President, Kerry Inserra, will be presenting. Seating is limited. Advanced registration is required.
This workshop is designed for anyone interested in learning how to dramatically increase their website’s visibility on Google, Bing and Yahoo. This workshop is a great fit for beginners and those with existing SEO and PPC knowledge. Kerry Inserra notes: “Search engine optimization is one of the least expensive, yet most effective ways to drive customer acquisition and increase sales. Many of our clients report back to us that after implementing our SEO/PPC strategies, they saw their website rise in Google search results, ultimately leading to increased revenue from their online marketing efforts.
Workshop attendees will be introduced to the “4 Pillars of SEO” concept along with a basic understanding of the benefits of PPC marketing. You will walk away with a solid understanding of some of the most important online strategies for generating new business. The workshop will cover the following elements:
- An Introduction to SEO and PPC (organic vs. paid search)
- SEO/PPC Keyword Research (brief overview)
- On-page SEO Best Practices
- Auditing and Measuring the Success of a Campaign (or the ROI)
With offices in Lafayette and Orange County, we take pride in offering 5-star rated online SEO, pay-per-click (PPC), and digital marketing expertise to help companies grow their business. Zip2Media is a full service boutique agency that specializes in media buying, SEO, PPC, digital, graphic design, social media, branding and PR. Our Zip2Media team of experts help small and medium-sized businesses implement strategies that will improve a company’s visibility in search engine listings, increase web traffic from organic searches and boost sales. We generate buzz!